If you have tried browsing the web through your smartphone and ended up in a website that does not display properly on your screen: when the images are all jumbled and the text fonts are too large, too small, or misaligned, your initial reaction would be to leave that site and find something better. Your customers, clients, and visitors would do the exact same thing if your business’ website is not mobile-friendly. As a result, you will lose considerable traffic and increase your bounce rate, which can greatly affect the success of your business. This is just one of the reasons why it is important that your site should be designed to be mobile-friendly. If you are still not convinced, here are more reasons why you should improve your web design now.
Give a Good Impression
When your site visitors find that your site is very easy to use and view no matter what kind of device they use to access the web, it gives them the impression that you are serious about your business. It also gives out the message that you value your customers, which is why you had made sure that they have a smooth interface to work with once they scan your site’s pages. This good impression is bound to be stuck on their minds and, as a result, they may bookmark your site and keep coming back to it. On the other hand, if they experience a frustrating mobile experience in visiting your site, this can result to a bad opinion towards your brand, which could hurt your reputation.
Meet the Rising Use of Mobile Devices
Most consumers, nowadays, would prefer to have a smartphone or a tablet once it is time to upgrade their devices. According to current surveys, about 50% of mobile device owners use their gadgets to access the web and that they do this at least once a day. This is equivalent to billions of users, so just imagine how much of the market you will not be able to reach if your site is not mobile-friendly.
Boost Online Marketing Campaigns
Your efforts on improving your online marketing campaigns will all be useless unless your site is mobile-friendly. No matter how aggressive your campaigns are but if you are limited to reaching only those who use desktop computers, you will just be wasting all your efforts and money. When you speak of online marketing, it includes reaching every consumer that uses the internet, and today that includes billions of mobile device owners.
Make Your Business Searchable
When consumers suddenly need to find a restaurant, a gas station, or a specific boutique, they go online through their handy mobile devices to locate the nearest stores to them. If your business does not have a mobile-friendly website, you will lose the chance of having these potential customers come to your store.
All businesses that operate online or have a website are always after their rankings in search engine results. Being on the top of the list increases your chance of getting more clicks. However, if your site is not mobile-friendly, mobile search engines will naturally give you a low ranking. Therefore, if you want your SEO efforts to become more productive and effective, match this with a mobile-friendly website.
Maintain Competitive Edge
If all your competitors are using mobile friendly websites and you are not, then you will definitely lose the race. Most internet users will be flocking to their pages and ignore yours. Competition, as it is, is already tough because of the many players in various industries. Therefore, you should do as your competitors do and maybe even more to defeat them.
Mobile-Friendly Sites are Compatible to all Operating Systems
Mobile device manufacturers use various operating systems, like iOS, Android, and Blackberry. If you settle to just creating a mobile application for your business, there is a chance that it will only work on certain platforms. Hence, your app will not be able to penetrate the whole market. A mobile-friendly website, on the other hand, can be viewed on all types of mobile devices because it is just similar to browsing a site on any type of desktop device. Besides, a mobile-friendly site is easier to launch and does not need too much resources, unlike mobile applications.
With all these benefits, there is no doubt that having a mobile-friendly website in today’s world is a necessity if you want to boost your business’ success. Therefore, do not just watch as others improve their sites. Do something now to be a formidable player in the competition.